An individual cannot learn and develop a new idea without reading and accepting the old ideas used by the universal society. For instance, one cannot cook food without knowing the process of cooking food. The process is already introduced by people. It is used and followed in our daily schedule of life. Now, if someone want to introduce new dishes, then he/she need to follow the same process. But, one can make a new change in the society by performing new experiment. Similarly, the soul of the content sector is also looking for a change.
The content sector today is in a huge transformational stage. People are getting bored by reading the same stuff that can be found in various forms. The publishers need to understand that it is a good time to launch new writers in the market. They should start thinking about banking the new comers in the content sector.
A Writer is a Soul and a Publisher is the Physical Body of the Content
A soul always needs a physical body to live in this universe. The physical body is convenient to experience the feeling of happiness, pain and a lot more. The soul does not exist in this universe without the body. Similarly, the writers or authors cannot exist without the publishers. Accordingly, we can say that writer as well as publisher, both should have a strong connection. This will only help them in transporting the best content to the audience.
Role of the Publishers in the Development of Content Sector
Although, the part of the soul is represented by the author, yet the first impression is created by the body only. Here, the first impression is made by the publishers. The design of the book, the editing, pictures, everything is decided by the publishers. So, the first major role is played by the publishers and the last role is frolicked by the authors, who share the story of his/her imagination and visualization with people. A good bond shared by both the players (Author and Publisher) always deliver the best performance in all the matches.
So the role of the publishers is somewhat on the heavy side, as it reflects the image of the author. The audience always looks for the best cover with amazing preface and a short summary of the book. If it goes well, then the story also gets a positive response. In this process, the relationship of trust gets its shape between the author, publisher and the audience. This ultimately helps in making and delivering more improved content to the audience.
Publishers Training Programmes for Young Professionals is organizing a training workshop on content/product development for professionals. It is India’s one of its kind of an event in the Publishing Industry. This Young Professionals Programme is to be held on 2nd-3rd December 2016 at the India International Center New Delhi. R. Sriram, Katja Splichal and Vikrant Mathur are the Eminent Speakers who will grace the occasion.
PS: Never think that only one person can have the best imagination, because someone out there also have better imagination with good visuals.